For Crisden, Corporate Social Responsibility lies in the ability to integrate own business activities by respecting and protecting everyone while actively committing to safeguarding environmental resources and preserving them for future generations. In other words, the action is aimed at pursuing our own business by considering the due respect for all living beings, as well as inanimate things as one's own actions and not as a means to gain a profit. All this means to do a good job with dignity while respecting the rules, but most of all to be inspired by shared principles and values. The ethical conduct pursued by the company is a rational incentive in seeking to understand not only what is the right thing to do, but also "why" it must be done.